Product & UX
Product reviews, user flows, interaction and UI design, prototyping, usability testing, and hands-on UX execution.
Express UX
Helping companies make products people trust and use.
Senior UX, product strategy, and AI experience for complex product problems.
Led by Shayna Deferme, Principal UX & Product Strategist
- 15+ Years
- UX & Product Experience
- Enterprise + Startup
- Experience
- B2B + B2C
- Products & Workflows
- Research → Strategy → Design
- End-to-End Experience
When to bring me in
Something isn't working.
Users are getting stuck, abandoning tasks, finding workarounds, complaining, or leaving bad reviews.
I can helpFind where the experience is breaking down and what deserves attention first.
You're making a product decision.
You're deciding what to build, change, prioritize, redesign, or invest in.
I can helpGather the evidence needed to make the decision with more confidence.
The product has become too complex.
Features, workflows, content, or legacy decisions have accumulated over time.
I can helpSimplify the experience and determine what should stay, change, move, or go.
You're adding AI.
The technology works, but people need to understand it, trust it appropriately, and remain in control.
I can helpEvaluate trust, comprehension, authority, oversight, intervention, and recovery with actual users.
Services
How I can help
Research & Product Strategy
Understand users, test assumptions, identify opportunities, and decide what to do next.
AI Experience, Trust & Human Control
Evaluate how people understand, trust, oversee, and maintain control of AI-enabled products and agents.
UX & Product Leadership
Fractional, interim, or hands-on senior leadership when a team or product needs experienced direction.
Physical Product & Invention
Define the problem, evaluate concepts, improve the product experience, and validate ideas before larger investment.
Flexible Project Teams
Additional research, design, product-development, or specialist expertise can be brought in when the work requires more than one person.
Work with me
Have a product problem you're trying to figure out?
Tell me what's happening. We can figure out whether Express UX can help.